What's the use of a trademark? Trademark lawyers summarize four functions

    In today's society, a lot of people know trademark is very important, but what does trademark have to use after all do not know however, aim at this kind of circumstance, trademark lawyer summed up trademark to use 4 specific gist, for reference. Trademarks are indeed widely used in daily life. They represent the image of an enterprise and are the intangible assets of an enterprise. Therefore, trademarks must be used reasonably.

    The functions of trademarks are mainly as follows:

    (1) It is not allowed to register the same trademark on the same goods or services, nor can it register the similar trademark which may cause people's misidentification. This requirement constitutes the basic function of the birth of a trademark -- identification. Allow the buyer to identify the different sources of the goods through different trademarks.

    (2) When the commodity quality of the operator reaches a certain level and wins the market reputation, the trademark will add a new function, become the symbol of consumers' brand shopping, and create the market competitiveness of enterprises' virtuous circle.

    (3) A trademark is not only a symbol, but also an exclusive right. The registered trademark gives the trademark owner the right to the exclusive use of the trademark, which can only be used by you, indicating that the quality of the trademark is your check, thus forming a close link between the trademark - commodity - business, and then the trademark plays the function of commodity quality assurance.

    (4) The trademark function also has the function of advertising and publicity. Good trademark Suggestions are written down, which is conducive to publicity and attract the attention of consumers and deepen their memory.

    Trademark is non-renewable intellectual property rights, it is a treasure of impression, trademark lawyers remind enterprises with trademarks, must be good at using their own trademarks, digging out its more versatile, reflect its extraordinary value.